|Product Availability is a key attribute of the Right Shopper Experience. Research by him! Research and Consulting from their Convenience Tracking Programme CTP which interviews thousands of convenience store shoppers through exit interviews shows that Product Availability is the most important Store satisfaction rating and has been consistently for the last three years. Even in recessionary times Product Availability is more important than value for money. |
The DCS role in delivering the Right Shopper Experience extends across the supply chain by offering customers an industry leading service level to ensure you can match the aspirations of your customer by having the right range on sale at the right time thereby contributing to the Right Shopper Experience.
Of course having the best product offer is one thing but today's sophisticated shopper has a broader set of expectations and has been conditioned to expect far more from their shopping trip as a result of some of the best retail multiples fighting it out on the High Streets and retail parks the length and breadth of the United Kingdom. Cash & Carry operators do not feel you are excluded here your customers have high expectations too - look at your environment and ask would you part with your cash on the depot trading floor or could the experience be lacking?
At DCS we employ a network of field merchandisers whose role is to help customers achieve a well merchandised store. This service aims to deliver the Right Shopper Experience by ensuring you offer your customer a well merchandised and Visually Brilliant store.